Lifestyles International was founded in 1989 and operates as an MLM company within the niche.
Lifestyles was founded by Chairman and CEO David DeBora. Having started Lifesyles in front of when the net age as all of us know it today, information on DeBora's history in front of Lifestyles result from the business itself:
David has enjoyed successful careers in property and construction, working long hours to generate family homes.
(David) was introduced to Network Marketing with a friend. In just a year after he began to work in Network Marketing, David was the business's number 1 Distributor in Canada.
David soon realized the extraordinary power of Network Marketing, and his focus turned to building a Network Marketing company of his own.
In 1989, David founded Lifestyles International.
The Lifestyles International Compensation Plan
The Lifestyles compensation plan revolves around a unilevel commissions structure.
A unilevel structure places you towards the very best of a team, with all each personally recruited member placed directly underneath you (forming your level 1). Any members your level 1 recruit form your level 2 and etc and so forth.
Employing this structure, Lifestyles International spend retail commissions and numerous bonuses because of their distributors.
Personal and Group Volume
Group Volume and Personal Volume are utilized in the Lifestyles International compensation want to record a member's sales volume throughout certain commissions period.
Personal Volume (PV) is defined as sales volume generated with a member through personal purchases of product from Lifestyles.
Group Volume is defined as the full total sales volume created by a Lifestyles member and their downline.
Conclusion
With a concrete product line there's no question of whether or Lifestyles International is really a product based MLM opportunity.
Examination of the compensation plan however reveals several red flags in terms of money flow from retail sales and autoship orientated marketing of the business opportunity by the business itself.
First and foremost, retail sales as defined by Lifestyles aren't really retail sales at all, at the very least not within the business's compensation plan.
Depending on the Lifestyles compensation plan, products are merely purchased from Lifestyles by members. Members are then able to supply these items to customers but these customers don't deal directly with the company.
Mechanically, which means 100% of the cash flowing into Lifestyles is originating from company members.
With all of this, whether the goods can be purchased, stored in a basement or merely dumped after purchase seems irrelevant. Obviously selling the goods to customers after you've purchased them yourselves is the way to go, but mechanically that's still reselling of the goods, rather than members generating retail sales within the business itself.
My autoship concerns with Lifestyles began when I noted a good push in the business's compensation plan material (not publicly available on their website), for members to get large levels of product to qualify themselves as “Direct Distributors” upon joining the business, or shortly thereafter Read More.
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